Just Between Friends helps hundreds of thousands of families across the U.S. save money on children and maternity items
Just Between Friends (JBF), the nation’s leading maternity and children’s consignment sales events franchise, today announced they are partnering with Little Busy Bodies, Inc., makers of Boogie Wipes and Saline Soothers Nose Wipes, on a two year cross marketing initiative. Both growing companies have found that creating strategic partnerships with complementary businesses and services allows them to reach out to new markets, without the traditional costs associated with breaking into a new market.
“Boogie Wipes help moms wipe out the pain and frustration associated with little ones’ runny noses,” said Shannon Wilburn, president of Just Between Friends Franchise Systems, Inc. “Just Between Friends helps wipe out the fiscal pain and financial frustration associated with outfitting and raising little ones. To us, we are serving the same moms and they could all benefit by knowing about both companies. Now, we can do twice as much marketing without having to drain our advertising resources in order to so.”
The newly formed partnership will create ongoing cross-promotional opportunities for both companies via advertising, customer networking, speaking engagements and other marketing programs through 2012.
“We are very excited to be entering into this partnership with Just Between Friends,” said Julie Pickens, CEO of Little Busy Bodies, Inc. “Aligning ourselves with respected companies that reach our same demographic allows us to broaden our customer reach and truly deepen our consumer relationships.”
Just Between Friends franchisees typically have two sales events a year, one in the fall and one in the spring. Each franchise is locally-owned. Families sign-up as consignors and sell their new and gently-used children’s items. Consignors sell clothing, toys, furniture, baby gear, books, electronics and much more and earn up to 70 percent. Families shop and save between 50 and 90 percent off of retail.
For more information about Just Between Friends, please visit them online at www.jbfsale.com. For information on the full line of Little Busy Bodies’ products, please go to www.boogiewipes.com and http://www.salinesoothers.com/.